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Regional Program Marketing Manager in Franklin Township, NJ at William Demant Group

Date Posted: 9/20/2018

Job Snapshot

Job Description

If you are looking for an opportunity to create and execute omni-channel marketing programs, then we might be a great match. We are fast growing hearing health care firm and are seeking a well-rounded marketer to shape and build our regional marketing programs.

Reporting to the Director, Marketing Programs, and working closely with Sales and Operational teams, you will manage all marketing programs and demand gen to execute omni-channel Go to Market strategy. As a Marketing Program Manager, your core objective is to develop and execute multi-channel, multi-touch programs, including local marketing activities, events, aligned with critical stages of the buyer journey. You will be measured on pipeline creation. In this role you will oversee the planning, orchestrating and executing marketing programs and events that drive customer engagement.

The marketing program manager will work with channel managers, creative and external agencies in building quarterly and annual marketing plans by different regions, shaping the marketing strategy, executing and optimizing marketing campaigns with an eye towards maximizing ROI. The Program Manager must have ability to work in a fast paced environment with strong blend of project management, strategic prioritization to business goals and operational excellence.

  • Regional Marketing Programs:
    • Oversee acquisition, customer development and retention programs.
    • Oversee development and execution of multi-channel marketing programs by leveraging competitive intelligence and customer research and working closely with Creative, Channel Managers and Sales.
    • Create scalable and efficient processes to execute comprehensive, omni-channel marketing customer experience.
    • Leverage marketing reports to track performance, execute the above at scale and optimize efforts.
    • Shape segmentation and test designs for direct marketing programs across direct mail, email, outbound phone and select digital channels.
    • Thinks holistically. Be hands-on and ability to see the big strategic picture.
  • Local Marketing Programs:
    • Develop scalable and efficient process to drive local marketing events and activities
    • Oversee development and execution of internal and external workshops at scale and efficiency to support regional sales.
    • Oversee development and execution of local activities such as events, health fairs and more to support regional sales.
  • Affinity Marketing Programs:
    • Explore and build co-branding partnerships with affiliates.
    • Develop and execute marketing plans that fosters strong relationship between involved parties and that benefits our customer base.
  • Execution and Teamwork:
    • Experience in working with cross-functional matrixed environment.
    • Lead multiple large, complex projects across inter-disciplinary teams including marketing, operations and sales
    • Collaborate and ideate with channel managers and program managers as necessary
    • Be innovative: Develop best practices for program management. Socialize and gain consensus.
    • Ability to use influence to arrive at pragmatic solutions with various team
    • Bachelors degree required.
    • Minimum of 5 years proven experience in developing omni-channel marketing campaigns.
    • Experience with direct marketing and traditional media such as TV, Radio and Newspaper desired.
    • Experience with digital marketing such as SEM, SEO, Social, Display and more is desired.
    • Experience with developing end-to-end processes and work flows in a complex team structure desired.
    • Excel, PowerPoint, comfort with raw data required
    • Strong project management skills required.
    • Account Executive at a Marketing agency experience highly desirable
    • Collaborative mindset required.
    • Experience working in a fast paced environment required
    • Must be willing to work in Somerset, NJ location

Travel Required:

  • Ability to travel as needed (potentially 20% domestic travel; may include some weekends)

Key Competencies:

  • Project Management
  • Process Management
  • Excellence
  • Strategy
  • Communication
  • Leadership & Navigation
  • Mentoring

Hearing Life is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.