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CRM Marketing Manager in Franklin Township, NJ at William Demant Group

Date Posted: 6/6/2018

Job Snapshot

Job Description

Oticon's People First philosophy is more than a mission statement. It is a way of thinking and doing business that stems from the company's historical roots and has made Oticon a leader in the hearing industry.

We hire people who share our commitment to putting the needs of people with hearing loss first. The exceptional quality of our workforce has enabled Oticon to bring many technology and audio logical 'firsts' to market and to continue to meet the needs of hearing care professionals and the people with hearing loss that they serve.

We provide an environment that enables our multi-disciplinary teams to continue to learn, find new ways to do things better and bring new solutions, features and professional support to market.

The CRM Manager will inform the development, optimization, & analytics surrounding’s CRM initiatives. The candidate will play an integral role in tracking and improving conversions in a complex customer journey. We’re looking for an analytically focused candidate that can help develop and grow our CRM programs. Strong campaign and project management skills will make the CRM manager thrive in this role. This individual will be responsible for managing the organization’s B2C CRM system ensuring the company can make the most out of marketing opportunities it offers and will work closely with our digital agency, internal marketing staff, and our CRM resources in Denmark.


  • CRM/Direct Campaign Development & Optimization
  • Establish and execute targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Marketing automation set up and optimization
  • Collaborate and execute lead capture initiatives, segmentation, and nurturing emails
  • Launch and QA new email nurturing campaigns
  • Execute campaigns with frequent multi-variant a/b testing
  • Collaborate with B2C Call Center to ensure all customer data is stored
  • Execute improvements to workflows to improve user journey
  • Ensure all internal and external sources of lead information is funneled to CRM; correct setup and integrations
  • Proactively identify CRM initiatives to support the customer experience
  • Gather, document & test proposed business scenarios to leverage feature set
  • Stay on top of industry best practices


  • Bachelor’s degree and 5+ years’ experience in digital, eCRM, CRM, direct to consumer marketing
  • Experience in analytically focused CRM marketing role
  • Strong understanding of CRM KPI’s, data, & analytics. Experience operating in Google Analytics or similar analytics platform
  • Strong project management skills
  • Microsoft dynamics/Click-dimensions experience preferred
  • Ability to work well across multiple departments and independently
  • Excellent analytical skills and problem-solving ability
  • Experience with B2B CRM Management a plus

The Company is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.